We design responsible targeted advertising for Australia
Choicepathway combines data-driven audience targeting, creative testing and Australian-first privacy considerations to help brands reach the right customers without sacrificing trust.
Mission & approach
We help Australian businesses improve return on ad spend through precise audience segmentation, privacy-aware data practices and iterative creative optimisation. Our approach balances performance, ethics and regulatory compliance under Australian privacy frameworks.
- Privacy-first audience modelling tailored for AU regulations
- Channel-agnostic strategy: search, social, programmatic
- Transparent reporting and measurable KPIs
Services
Targeted advertising
Audience segmentation, creative split testing and channel selection for efficient acquisition across Australia.
Performance media
Search and social campaigns optimised for revenue, LTV and sustainable growth.
Privacy & compliance
Ad strategies aligned with Australian privacy standards and transparent consent practices.
Customized dashboards with actionable insights for decision makers.
Need a tailored plan?
We design campaign packages for startups, SMBs and enterprise teams across Australia.
Request a proposalTeam
Jordan Nguyen
15+ years in digital advertising, focused on data-driven audience design and ethical targeting.
Campaign leads
Cross-channel campaign management, optimisation and reporting for sustained growth.
Data & analytics
Analytics engineers and attribution specialists focused on clean measurement and LTV modelling.
Selected case studies
Retail growth — Melbourne
Sustained 45% increase in online transactions via targeted social funnels and onsite retargeting.
Lead gen — Financial services
Improved CPL by 32% with segmented search campaigns and tailored landing experiences.
E‑commerce retargeting
ROAS uplift through dynamic creative and audience layering across programmatic and social channels.
FAQs
Careers & culture
We are building a small, senior team focused on problem solving, experimentation and ethical advertising practices. Open roles are listed intermittently; if you're interested in joining, get in touch with a short note about your experience.
