Retargeting for E-commerce — Convert more browsers into buyers
Personalised dynamic ads, sequential messaging, and privacy-conscious measurement to lift ROAS for Australian retailers across Google, Meta and programmatic channels.
Lead Strategist — Mia Chen
Former e-commerce growth lead with experience in apparel and homewares. Focus: audience segmentation and creative sequencing.
Why retargeting matters in AU
Australian shoppers often research across devices and platforms before purchase. Effective retargeting reconnects with intent, reduces wasted ad spend, and accelerates conversions — especially for mid-funnel product consideration.
- Dynamic product ads that reflect real-time stock and price
- Cross-device sequencing to shorten time-to-purchase
- Privacy-first measurement compliant with Australian regulations
Core capabilities
Audience design
Behavioural cohorts, cart abandoners, high-intent viewers and LTV segments configured for AU markets.
Dynamic creative
Template-driven product ads with price, availability and promotion logic to improve relevance.
Measurement & privacy
Aggregate measurement, server-side tagging and AU-compliant consent flows to preserve insights while respecting privacy.
Selected case studies
Fashion retailer — dynamic ads
ROAS +42% after creative sequencing and excluded low-intent audiences. Seasonal promos automated.
Homewares brand — cross-device
Cart recovery flow increased transactions by 28% using sequential video + carousel creatives.
Electronics e-store — catalogue optimisation
Improved catalog mapping and feed refresh cadence reduced disapproved products and increased impressions for high-margin SKUs.
Packages & indicative pricing
| Package | Monthly setup | Monthly management | Best for |
|---|---|---|---|
| Starter | $1,250 | 8% ad spend | Small stores starting retargeting |
| Growth | $2,500 | 10% ad spend | Scaling merchants with >$30k monthly GMV |
| Enterprise | Custom | Retainer / performance | Complex catalogues and multi-market |
FAQ
Team & contact
We work as an extension of in-house teams — onboarding includes an audit, audience mapping and a 30-day optimisation plan. For a quick discussion, reach us via phone or email.