Melbourne PPC & Audience Targeting
High-performance targeted ads for Melbourne businesses. We blend local insights, search intent and social signals to deliver efficient, scalable campaigns across Google, Meta and programmatic partners.
Service overview
Choicepathway provides end-to-end PPC and audience-targeting services tailored for Australian SMBs and growth brands. We plan, execute and optimise campaigns that prioritise measurable outcomes — leads, sales and store visits in Melbourne and surrounding regions.
- Keyword research with local intent modelling for Melbourne suburbs
- Custom audience creation for social platforms and programmatic
- Landing page recommendations and conversion rate testing
- Transparent reporting with actionable insights
Why Melbourne?
Melbourne's diverse audience mix and strong local search intent make it ideal for targeted acquisition. We target micro-markets (CBD, inner north, bayside) with customised bids and creatives to maximise ROI.
Core services
Search PPC (Google)
High-intent keyword capture for Melbourne searches with structured ad groups and ad extensions.
Social targeting (Meta & TikTok)
Audience layering with lookalikes, custom audiences and creative testing for social platforms.
Programmatic & Retargeting
Contextual and behavioural retargeting to re-engage high-value visitors across the web.
Selected case studies
Retailer — 3x ROAS in 90 days
Local inventory ads and tailored shopping feed adjustments drove a 300% return on ad spend for an inner-Melbourne retailer.
Services — Lead cost down 45%
Search intent optimisation and conversion funnel fixes reduced CPL and improved lead quality.
E‑commerce — cart recovery lift
Dynamic retargeting with creative sequencing recovered lost carts and increased weekly revenue.
Team & contact
Ava Collins
Ava leads audience modelling and cross-channel strategy, specialising in Melbourne market segmentation and performance scaling.
Campaign Analytics
Real-time dashboards and cohort analysis to refine bids and creative systematically.
Creative & A/B testing
Localised creative tests for Melbourne audiences to improve CTR and engagement.
Pricing & engagement
Transparent, outcome-focused pricing. We offer project-based setups, monthly management, and hybrid retainer + performance models tailored to campaign scale.
| Package | Setup | Monthly | Best for |
|---|---|---|---|
| Starter | $1,200 | $700 | Local SMBs & testing |
| Growth | $2,200 | $1,500 | Scaling acquisition |
| Enterprise | Custom | Custom | High-volume & multi-channel |
FAQ
Resources
Melbourne audience playbook
A short guide to segmenting Melbourne suburbs by intent and behaviour.
Download (PDF)