Targeted advertising for Australian SMEs

Precision audience targeting, PPC strategy, and social ad execution tailored for small and medium businesses across Australia.

Talk to our teamOur services
Focus: ROI-driven audience segments
Channels: Google, Meta, TikTok, programmatic
Compliance: Privacy-first targeting in AU
Campaign creative overview

Overview

Choicepathway helps Australian SMEs reach high-converting audiences via tailored targeting strategies, testing plans and transparent reporting. We prioritise ethical data use and compliance with Australian privacy obligations while maximising ad spend efficiency.

  • Audience discovery and profiling for Australian customers
  • Channel mix planning and budget allocation
  • Creative testing and conversion lift measurement

Quick stats

Avg CPA
Varies by industry
15–40% improvement
We benchmark performance across 200+ campaigns run for local SMEs.

Services

Audience Research

Behavioural, demographic and intent mapping for targeted segments across Australia.

Campaign Management

Setup, optimisation and reporting across paid search and social channels.

Creative & Testing

A/B testing creative with statistically-sound lift analysis.

Case studies

Local retailer — Sydney

Retail campaign

Reducing CPA by 32% within 8 weeks through refined in-market segments and dynamic remarketing.

Read brief

B2B services — Melbourne

B2B campaign

Targeted LinkedIn and search funnels that increased MQL rate by 45% over 3 months.

Read brief

Pricing & packages

PackageSetupMonthly managementChannels
Starter$750$950Search, Social (basic)
Growth$1,500$1,800Search, Social, Display
Scale$3,200$3,500+All channels + custom reporting
Custom quotes available. Media spend charged separately.

Why choose this approach

  • Transparent fee structure
  • Local AU market expertise
  • Monthly optimisation and reporting
Request a quote

FAQ

We follow Australian privacy law and platform-specific requirements. We avoid relying on sensitive targeting and prioritise first-party signals and consented audiences.

Onboarding typically takes 1–3 weeks depending on tracking setup, creative readiness and approvals.

Yes — we design short A/B tests and holdout experiments to validate creative and audience hypotheses before scaling.

Our team

Lead strategist

Jordan Lee — Lead Strategist

Jordan specialises in audience strategy and PPC optimisation across Australian markets. Formerly led campaigns for retail and B2B clients in Sydney and Melbourne.

ConnectView full team

Resources & tools

Guide cover

SME Ad Toolkit

Practical checklist for launching targeted campaigns in AU.

Download

Playbook: Audience segmentation for Australian markets

An actionable playbook covering persona building, interest mapping and remarketing flows specially adapted to local buying behaviours.

Get the playbook

Ready to improve ad performance?

Book a discovery call and get a tailored targeting plan for your SME.

Book a discovery call