Lookalike audiences — Australia
Scale your best customers across Australian markets using privacy-aware lookalike modelling and audience hygiene. Optimise for value, not just clicks.
Overview
Lookalike audiences help advertisers find new customers who resemble existing high-value users. In Australia we combine first-party signals, contextual layers and platform modelling to create scalable, compliant audiences for Facebook, Instagram, Google and programmatic partners.
- Privacy-safe modelling with hashed identifiers and aggregate signals
- Custom similarity thresholds tuned by conversion value
- Cross-platform seeding and validation
Senior Strategist — Emma Carter
Audience science & privacy leadBenefits
Find Australians who match your top converters, not just generic audiences.
Target similarity tied to LTV to improve channel efficiency.
Compliant with Australian privacy expectations and platform policies.
Onboarding & setup
- Seed selection — define high-value segments (orders, subscriptions, repeat purchasers).
- Data hygiene — dedupe, hash, and segment for modelling.
- Platform deployment — map lookalike tiers across channels.
- Monitor & validate — conversion lift testing and overlap checks.
We run a short technical workshop to align CRM exports, tracking and privacy settings before seeding audiences.
Case studies
E‑commerce — 38% lower CAC
Seeded purchasers and subscription churners to expand into high-value lookalikes across Melbourne and Brisbane.
B2B — improved lead quality
Profiled high-intent accounts and built lookalikes to reduce unqualified leads by 27%.
Pricing & tiers
| Tier | Seed minimum | Use case | Best for |
|---|---|---|---|
| Starter | 500 unique users | Broad expansion | SMEs testing scale |
| Growth | 2,500 unique users | Value-based optimisation | Retail & subscriptions |
| Enterprise | 10,000+ unique users | Advanced LTV modelling | National brands & marketplaces |
All tiers include compliance review and monthly validation reporting. Pricing is customised per campaign and ad spend.